Taxing Business

Profit boost for Cineworld through higher ticket prices

Despite suffering a drop in admission figures, Cineworld profits have actually increased, thank to moviegoers coughing up more dosh to see their favourite films.

The higher profit levels and box office takings between January and July 2010 have been put down to a rise in ticket prices to see 3D hits such as Avatar.

The average ticket price was £4.93, up from £4.59 last year and helped to offset a fall in admissions which were just 22.7 million, although this low figure has been attributed in part to the World Cup in South Africa.

The growing number of 3D films should ensure the second half of the year is a positive one, with 252 out of Cineworld’s 268 screens now being 3D-enabled.

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