Taxing Business

Footers in Outlook

Following on from my other post another great idea with Outlook is to add in a custom footer promoting your business. It’s something that many companies do but many companies don’t use footers to their potientail. First you need to have your name and sign off, having this will save time as you won’t need to write your details on the end of each e-mail. You should follow this format.

Kind Regards,

FirstName LastName (Qualifications)

After that you then want to have your company logo. The log should then link to your site and you should have a text link to the site too. You can place tracking on the links to work out how many people are coming to the site from the e-mails.

You can place latest offers below the logo, these then can link to landing pages on your site. This is great if your e-mails go out to any clients or in sales e-mails.

You should then finish your e-mail off with a disclaimer.

Further information:
At Lexicon you can learn more about outlook .
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